Agents posting videos online
People attending Open Houses
The National Association of Realtors (NAR) says that 89% of home buyers use the internet to source information on properties. 85% of buyers deem photos “very useful” to their decision making process. These days, photos are being trumped by video, and turning photos into quality real estate videos has never been easier.
DID YOU KNOW THAT 83% OF HOMEOWNERS SAY THEY’RE MORE LIKELY TO LIST WITH A REALTOR WHO OFFERS TO CREATE A VIDEO FOR THEM, BUT ONLY 5% OF AGENTS PUT THEIR LISTINGS ON YOUTUBE?
Video is fast becoming one of the most important marketing tools in a real estate agent’s arsenal.
Internet video is not going to replace agents, but agents who want to stay current and on top of their game need to harness the power of the internet and rich media marketing tools as part of their real estate marketing campaigns.